4 top tips to ensure return on investment on promotional products

Here are four tips to ensure you maximize your investment on promotional products: Be relevant Promotional products should align with your brand …

Here are four tips to ensure you maximize your investment on promotional products:

Be relevant

Promotional products should align with your brand and be relevant to your audience. A promo gift that detracts from your brand values or doesn’t fit with your brand personality muddies the waters of brand perception as much as promo items printed with the wrong colours.

If a promotional product speaks about your brand, and is an item that your audience will use, you’re ticking the right boxes.

Set defined goals

What do you want these promotional products to do for your business?

Regardless of whether your aim is to build brand awareness, reward customers or drive sales, the promo products you choose should be strategically chosen to deliver results.

Set a smart budget

Decide whether to use the available marketing budget on lots of small items or a few luxury items. Ar your goals going to be met by rewarding 100% of your clients with a small business gift, or your top 20% of customers with a luxury corporate gift?

Yes, everybody needs pens but if your brand is premium, consider fewer, higher status pens. Branded coffee mugs are always a hot favourite but if your clients are on the road a lot maybe a stylish glass KeepCup will be more appreciated and get seen more. Maybe your marketing goals require something really unique for a VIP experience, like designer luggage or stylish homewares.

Ask us for advice

Talk to our team – we know promotional products inside out and we’re here to help!

We can advise on the viability of creating custom made promo products, sourcing luxury branded corporate gifts, the ideal method of branding (or not branding!) and delivery time frames.

Feel free to get in touch!

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