Colour is all around us, it can evoke a mood, impact behaviour, alter perception and help improve the effectiveness of your company’s brand. Choosing the right brand colours can be more powerful than a logo, it is sometimes the first thing people recognise and associate with. It is important that your companies’ colours choice fits your brand, speak to your customers and conveys the right message.
If your business sells organic food or eco-friendly products a colour palette of greens would be more appropriate to convey feelings of nature and growth, than using say Black which represents luxury or sophistication.
Take a look at our handy chart below to find out if your business is conveying the right message to your customers.
Secure, Calm, Honest, Strong, Caring, Trustworthy
Energy, Love, Exciting, Action, Bold, Passionate
Happy, Sociable, Friendly, Affordable
Logical, Playful, Optimistic, Forward Thinking, Confident
Growth, Organic, Natural, Caring, Fresh, Earth
Imaginative, Creative, Nostalgic
Sophistication, Luxury, Seductive, Formal, Authority
Balance, Neutral, Calm
Multi-Channel, Positive, Playful, Bold, Boundless
Colour choice can come down to personal experiences, or preferences, the way someone was brought up and even cultural differences, but according to research consumers can make a judgement about a product 90% of the time based on colour alone!