Promotional advertising and products are a form of advertising that allows your customers to interact with your brand on a physical level. This can offer a truly memorable experience for your clients. Try adding another element to your promotional marketing!
SIGHT
Asking your customers to put on a virtual reality headset for in-store promotional advertising, is a great way to utilise the latest technology and a fun experience for customers. Other ideas could include full strobe lighting or light up furniture for a night event or promotion
SOUND
Bluetooth speakers, wireless headphones or information pre-recorded on a USB is a cool way to get your message out there. Or you could even try a video card that plays your message upon opening
TASTE
Tickle customer’s taste buds with custom shaped mints, not just the tin – but the mint itself. It could be your company’s logo, or in the shape of your services, for instance homes, shoes, dog bones – the possibilities are endless
TOUCH
Giving your customers something to touch or play with like a puzzle, Rubik’s cube, desk calendar, stress ball, Frisbees or a luxurious silk scarf will create engagement with your brand, and is likely to be kept or given to someone else to use.
SMELL
A successful campaign for Elizabeth Arden’s Brittney Spears perfume launch was using scented wristbands as giveaways, this clever idea meant people could sample the product while they wore and kept the promo wristband
