Creative products and innovative ideas will have restaurant and bar clients coming back for seconds.
This blog by Jen Alexander for PPAI Publications is full of smart insights about how bars, cafes and restaurants can impress and retain their clientele.
That t-shirt with the tongue-in-cheek slogan earned a rightful place in your closet when you won the chili contest; the neon shot glasses on your shelf conjure a fond, if somewhat hazy, memory of the best spring break ever.
Yes, I have a speedy opener and a wine knife in my drawer (both branded) and a bar apron in my cupboard (branded) and have worn any number of hats and shirts branded with bar slogans and beverage logos!
But the keep-factor is all down to how desirable the promotional product is, how well the branding fits the bar; and how well it fits me. My wine knife is top notch. The speed opener is professional quality. The branded T-shirts are good quality fabric and women’s fit – the rest went to the thrift shop!
Kelly Bird, account manager at distributor Quality Logo Products (UPIC: qualityl) in Aurora, Illinois, says, “The best thing I can advise to a client in any industry who isn’t sure what to buy is, ‘Buy something you would want to use yourself. Make sure you choose an item that is pertinent to your business and use a clever imprint that will help the recipient remember your brand.’ Do your best to make the item really practical and unique.”
Take some time to think about your key patron:
- What’s going to appeal to the people you want to keep coming back to your bar or cafe?
- Think about the level of branding that will be acceptable to these customers.
- What slogan will make them laugh, or make them feel like part of an in crowd?
- What do they wear?
Have a chat to our team about the ideas you have – we’ll suggest any promo products we think will fit the bill, and take care of everything from there on!