The BPMA’s 16 things to include in a strong brand style guide

At Trendee Promotions we are absolutely committed to protecting your brand. We go above and beyond the call of duty to ensure …

At Trendee Promotions we are absolutely committed to protecting your brand. We go above and beyond the call of duty to ensure that colours are perfect and your logo is represented exactly as it should be. That’s where having a brand style guide is essential.

A robust corporate style guide helps control and define all promotional merchandising and gifts to ensure your vision for the brand’s identity, values and personality is never lost.

Whilst creating a personality for the brand in a style guide can seem like a daunting and open-ended task, it is vital in creating a clear and consistent voice. Here the British Promotional Merchandise Association share 16 important things to include in a brand style guide.

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