The power of the pen – Unleashing 32M promotional pens

The ubiquitous Huntington Bank pen When Huntington Bank in America decided to rebrand and were working to create a welcoming atmosphere in …

The ubiquitous Huntington Bank pen

When Huntington Bank in America decided to rebrand and were working to create a welcoming atmosphere in its branches, staff suggested giving away free pens, as customers found the chained pens frustrating. The company spent millions of dollars renovating its branches, started promoting its free checking accounts – and unchained the pens.

Huntington has given away nearly 32 million pens, and some funny and unlikely stories have emerged about where these pens have ended up!

  • A Huntington employee was en route to the hospital by ambulance, when the paramedic began taking her medical history. The employee couldn’t help herself; she started to chuckle. The medic was using a Huntington pen.
  • A Huntington customer flew to India and was greeted by a customs official using a Huntington pen.
  • A Huntington colleague had lunch at a restaurant table beside a competitor, who was selling his bank’s services while taking notes with a Huntington pen.
  • During the funeral scene in the movie “Bad Grandpa,” one of the extras is wearing a Huntington pen on a chain around his neck.

Read the article here to find out why Huntington’s leadership team have no plans to end their promotional pen campaign.

SEARCH BY CATEGORY

Lost your password?
If you are a new customer, please register for an account.