Colour is all around us, it can evoke a mood, impact behaviour, alter perception and help improve the effectiveness of your company’s brand. Choosing the right brand colours can be more powerful than a logo, it is sometimes the first thing people recognise and associate with. It is important that your companies’ colours choice fits your brand, speak to your customers and conveys the right message.
If your business sells organic food or eco-friendly products a colour palette of greens would be more appropriate to convey feelings of nature and growth, than using say Black which represents luxury or sophistication.
Take a look at our handy chart below to find out if your business is conveying the right message to your customers.
BLUE
Secure, Calm, Honest, Strong, Caring, Trustworthy
RED
Energy, Love, Exciting, Action, Bold, Passionate
ORANGE
Happy, Sociable, Friendly, Affordable
YELLOW
Logical, Playful, Optimistic, Forward Thinking, Confident
GREEN
Growth, Organic, Natural, Caring, Fresh, Earth
PURPLE
Imaginative, Creative, Nostalgic
BLACK
Sophistication, Luxury, Seductive, Formal, Authority
GREY
Balance, Neutral, Calm
MULTI-COLOUR
Multi-Channel, Positive, Playful, Bold, Boundless
Colour choice can come down to personal experiences, or preferences, the way someone was brought up and even cultural differences, but according to research consumers can make a judgement about a product 90% of the time based on colour alone!
